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eLab Faculty and Staff
Director
Associate Professor of Management
Marketing, consumer research, consumer narrative processing, advertising, brands.
Vanderbilt Faculty
Professor of Management and Sociology
Workplace power and conflict, interpersonal behavior, the management of social issues, business ethics, workplace rights, including speech and privacy, social impact of technology.
Brownlee O. Currey Professor of Management
Negotiation processes and personalities, conflict styles and arbitration, Chinese negotiation and business practices, e-mail disputes, minority network groups, electronic mediation.
William C. and Margaret W. Oehmig Associate Professor in Entrepreneurship and Free Enterprise; Former Director, Bureau of Economics, FTC
Strategy and Business Economics; The economics of competition policy.
Associate Professor of Marketing
Consumer behavior, decision making and preference development, and Internet marketing
E. Bronson Ingram Professor in Marketing
Marketing research, customer perceptions, service quality, networks, mediation analyses.
Valere Blair Potter Professor of Management
Consumer psychology with a special focus on customer satisfaction, customer loyalty, and other post-purchase processes.
Associate Professor of Management
International finance and macroeconomics; effects of exchange rates on globalization and factors affecting market integration.
Associate Professor of Management (Marketing)
Advertising, marketing, consumer decision making, consumer choice.
Assistant Professor of Economics
Game theory, industrial organization, online pricing strategy, experimental economics.
 
Professor of Psychology in Nursing, PhD in Nursing Science Program
Health psychology/behavioral medicine, adaptation to chronic illness, emotional expression and health, health promotion/disease prevention/rehabilitation, perceived control and health.
Affiliated Faculty
Burlington Industries Professor of Marketing
Fuqua School of Business, Duke University
Assistant Professor of Marketing
Robert H. Smith School of Business, University of Maryland
Professor of Marketing
Fuqua School of Business, Duke University
Consumer Behavior, Effects of Negative Emotion on Decision Behavior, Medical Decision Making
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